Fractal Design

To pick a brand or a subject and design fair stand by using fractal logic were asked.

Mercedes Logo

We were inspired by logo because of it's possible continuity.

Logo Abstraction

We choose logo to create surface which has continuity.

Sketches

Founder Karl Benz said in the letters who wrote to his wife that this Star shaped logo will be shine at the future on their power. There three armed star symbolizes also '' in WATER , AIR and LAND. '' In consequence, we put logo to the ceiling to make shine on their new product.

Sketches

Our first aim was to create fractal surface behind the product which is red as formal colour of the brand. This surface will show the product better more atractive. The corner of combination of three surface was broken up as logo shape.

Fair Stand

Fair Stand

Fractal surface behind which is metal and black concretize the car coloured red as brand identity of new model.

Fair Stand

Fractal Surface

Fair Stand

First sketches

First sketches